State of the Promotional Products Industry

With many industries going through difficult times in these challenging economic conditions, one tends to sometimes wonder what is the state of the promotional products industry, not only in South Africa but also the rest of the world.

To answer this question, we sometimes need to be guided by international organizations such as the Advertising Specialty Institute (ASI).

The ASI is the promotional product industry’s largest membership organization and does not only offer media, technology, marketing and education to help cultivate success, educate and inform but they also conduct very influential research.

As you can imagine, the American promotional products industry dwarfs our local industry and whilst some statistics do not apply to us in South Africa, there are very useful information that applies to our local market.

A very interesting article published by the ASI gives us some insight on the challenges and opportunities we face in the promotional products market.

SOI

#promotionalproducts #marketingmix #giveaways #brands #customers #artwork

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