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Service Levels in the Promotional Products Industry

These words will probably ring true to many customers in probably every industry thinkable: “What has become of supplier service levels?” Having worked in the promotional products industry for a number of years and understanding how important service in this very competitive industry is, I am amazed when I speak to potential- or even existing…

Effectiveness of Promotional Items – Part 2

Following the introduction to the Effectiveness on Promotional Items in Part 1, this week we look at the advantages, disadvantages, perceptions, planning challenges and product limitations of promotional items. These points are vitally important to properly plan and execute your promotional campaign to ensure you receive maximum exposure for your marketing rand’s spent. Advantages and…

Effectiveness of Promotional Items – Part 1

Following a number of questions from customers about the effectiveness of promotional items, we have decided to combine our experience with research and give our existing and future customers an in-depth look on how promotional items can contribute towards the growth of your company. There is so much information to share, that we have decided…